The brand name itself was descriptive and to the point. It was yoga and it was in Felixstowe. Strong and unambiguous. The logo needed to reflect this simplicity, but also bring a modern, elegant and fresh feel which could be carried through to the rest of the website.
Mobile responsiveness was also hugely important, with the ability to see class timetables and make bookings on-the-go.
It was important to break down the structure and content of the classes and display this in an easily digestible and inviting format.